Founded in 2019, Roopy has since accumulated over 20 million followers across all platforms, with a total of over 20,000 online and offline retail stores.

The brand is comprehensively focused on fragrance as its core, developing multiple product lines such as personal care and home fragrance. With high recognition in design and unique packaging, Roopy has established a leading position in the industry and has garnered widespread love and support from consumers.

Since its foundation, Roopy has focused onthe pursuit of perfection, working with anexclusive perfumerto meticulously blend anundefinable Roopy-style distinctive fragrance. We link your smell with your mood, touch, vision, hearing, and the whole world. Witha poetic realm, we bestow the beauty of words upon the fragrance; withmelodic notes, we create a symphonic olfactory experience; with theimagination of painting, we delineate the perfect fusion of visual, strong and soft olfactory embodiment into the untouchable senses, style, and spirit.

We draw inspiration from oil paints and classical art, incorporating rich, elegant colors with the romantic essence of artworks into our products, providing consumers with a fresh care experience. Stir your artistic senses through scent and embark on a fragrant journey of exploration with Roopy.

As a young emerging brand, we have always prioritized product quality as our foremost principle, with high-quality fragrance blending and botanical formula as the core concepts, accompanying and healing every moment of emotional experience.